Manufacturing Strategy
In the period of slow growth and pessimism, manufacturing industry looks
set for revival. Some of the policy issues that were thought to be slowing down
the manufacturing sector need to be addressed. While, by no means is the
manufacturing economy in a position to launch into overdrive, there seems to be
cautious optimism. The recent announcements that the big manufacturing
companies have made about their investment plans suggest that the coming months
could see increased activity in the sector.
That said the global markets still seem to be dealing with slow or no
growth. Companies are confronted with the problems of having deep and mature
supply chains in these low growth markets, whereas, they are relatively weak in
the fast growing emerging markets. They seem to have products that do not fit
readily into the requirements of their emerging customers.
Manufacturers are confronted with high cost of capital, unfavorable currency impacting imports, flat demand, and threat of imports on the back of
huge capacities created by the country and so on. Adding to this is the
shortage of talent that can push the manufacturing sector up the value chain,
cost of infrastructure elements, unfriendly environment and limited strategic
options.
Amidst all of this, there have been companies around the world that have
found success. It is needed look closely with such companies and understands
what makes them successful. With through the professional of best practices and
strategies, those have been adopted by the industry to achieve success by bringing
this know-how and the deep understanding of the local realities to configure
sophisticated, yet practical solutions.
Professionals in different functions establish best practical insights;
understand the challenges confronting the current day manufacturing companies, involve
in shaping policies that impact the manufacturing process, at large.
General areas come up while thinking Manufacturing Strategy
- · Different companies within the same industry have different strengths and weaknesses and choose to compete in different ways
- · Different production "systems" have different operating characteristics and each involves a different set of trade-offs
- · A production system must have a customized design that reflects the priorities and trade-offs inherent in the firm’s own competitive situation and strategy
Therefore, no one
operating system is universally superior under all competitive situations and
for all companies. Every operating system embodies a set of trade-offs. Some
will be particularly good at producing standardized products in high volume at
low cost; others will excel at responding quickly to shifting demand for more
customized products.
Thanks,
Anil Kumar J R
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